Executive mba

GENEVA SCHOOL OF ECONOMICS AND MANAGEMENT

Program Description

1st year

During the first year, participants acquire the foundational knowledge and skills in business administration, such as marketing, organizational design, and human resource management. In the second year, students take advanced level courses with a focus on the three core themes of our EMBA: Building global advantage, Leading responsibly, and Managing transformation; they also work in groups on a capstone project, applying their acquired knowledge and skills to advance recommendations to local businesses.

1st year : 12 core modules (36 ECTS) 

Core courses form the basis of Management and are completed during the first year of the EMBA cycle.

Please note: the 2022-23 program curriculum is currently undergoing a restructure.

Curriculum - 2021-2022

Strategic Management

Learning Outcomes

- To become familiar with basic issues related to strategic management in organizations
- To acquire the tools required to deal with these issues
- To be able to critically assess an organization’s positioning and business model
- To plan and manage the growth and development of organizations

Self‐Leadership

Learning Outcomes

- To estimate the own way he plays his role of executive in the organization, by reporting it to the expectations of the company and to its own needs of evolution
- To lean on his strengths, on his preferential behavior and on his energy to identify the context in which to lead this evolution
- To describe the way it grows as well as to know its internal drivers, so that he can better master how to plan his way forward.
- To operate projects of beneficial improvements to the organization as to himself in the full measure of his position of executive, his personal assets and his will.

Risk Management / Operations

Learning Outcomes

- Understand the basics of risk & risk management
- Describe the process for implementing risk management
- Define the risk profile for an organization and/or strategic project
- Understand the role of a risk manager & how risk functions operate within organizations
- Break-out in small groups to apply the learnings & methodologies leveraging case studies

Responsible Leadership

Learning Outcomes

The course equips the participants with knowledge and skills to effectively organize modern organizations. Specifically, the course will enable the participants to (a) understand the various established organization design concepts, (b) critically assess the advantages and disadvantages of organizational structures for a specific context and situation, and (c) apply frameworks and tools to effectively design organizations.

Organization Design

Learning Outcomes

The course equips the participants with knowledge and skills to effectively organize modern organizations. Specifically, the course will enable the participants to (a) understand the various established organization design concepts, (b) critically assess the advantages and disadvantages of organizational structures for a specific context and situation, and (c) apply frameworks and tools to effectively design organizations.

Marketing

Learning Outcomes

- Be familiar with the nature, function, and philosophy of marketing
- Be able to design market research
- Develop the firm’s value proposition
- Translate the value proposition into an efficient marketing-mix
- Have a general understanding of how the international environment influences marketing decisions
- Understand the role of marketing within the firm’s business strategies
- Develop a structured approach to the analysis of marketing problems
- Foster an appreciation for the value of marketing concepts in understanding management problems, and developing comprehensive marketing programs
- Appreciate how the elements of a successful marketing program fit together
- Expand decision-making skills by making and defending marketing decisions in the context of realistic problem situations with incomplete information

Management Accounting

Learning Outcomes

- Know main costs concepts and costing methods
- Be able to calculate costs and profitability
- Be able to use relevant costs and appropriate costing methods depending on decisions at hand
- Understand how effective and coherent performance measurement systems can help achieve  strategic objectives
- Know the main financial performance indicators
- Understand how to combine financial as well as non-financial indicators to measure performance
- Know how to design a strategy map and a balanced scorecard

Strategic Thinking, Decision Making, and Communication

Learning Outcomes

- Exchange experiences on strategy challenges (practical objective)
- Understand strategy from a process and practice perspective (conceptual objective)
- Develop a sensibility for strategizing biases (conceptual objective)
- Experience interactive and creative strategizing first hand (practical objective)
- Try out and evaluate new techniques tools (practical objective)

Human Resource Management

Learning Outcomes

- Define how HR practices can be aligned to a coherent system that contributes to firm performance
- Explain the relationship of human resource strategy with overall organizational strategy
- Understand the relationship between the dual labour market of the firm and its strategic human assets
- Identify how the attractiveness of the firm on the labour market contributes to the firm’s competitiveness
- Analyze how the attractiveness of the firm’s employee value proposition contributes to the firm’s competitiveness

Financial Policy

Learning Outcomes

- Participants will become familiar with key financial terms and concepts and gain an appreciation of the various financial reporting and disclosure issues/ methods used by International Companies & Organizations in preparing the major financial statements
- They will know how to read, analyze and interpret financial information provided in corporate annual reports

Financial Accounting

Learning Outcomes

The course is designed to provide an in-depth understanding of financial accounting, which is essential to analyze the financial position of a company.  After having completed the course, participants will know how to prepare financial statements and related documents, how business transactions affect those statements, how to prepare journal entries. They will also have a first understanding of how to use financial reports to make business decisions. No prior knowledge of financial accounting is required.

Business Economics

Learning Outcomes
Participants will be able

- to accurately identify and evaluate the implications for firms of a change in competitive market force
- to identify key elements in strategic interactions affecting firms and their executives, to correctly assess the relative importance of different drives of short term national macroeconomic performance and long-term economic growth, and
- to correctly analyze the relative importance of different linkages across markets

They also learn to use the data needed to predict the likely evolution of the economic environment.

Leadership, Teamwork and Communication (mandatory workshop)

Course Objectives

To introduce students to some of the behavioral patterns that are likely to impact on both their professional life and within the EMBA Program. The course includes aspects such as perception, communication, decision-making and teamwork and explores these topics using a proactive teaching approach, with emphasis on case studies, and individual and group applications.

2nd year

Advanced Level Modules (36 ECTS)

Participants obtain the EMBA Degree upon successful completion of the full EMBA cycle, including the Foundational modules in the 1st year, and Advanced level courses in the second year, together with the EMBA project.

Personal Development Program (PDP) included

The key to success in the job market is no longer an EMBA degree, but rather the EMBA graduate! What you learn is of course important, but it’s what you do with this knowledge that will create your value-added and make the difference, which is why we have now integrated this factor as one of our key values.

Please note: the 2022-23 program curriculum is currently undergoing a restructure.

Curriculum - 2021-2022

Team Engagement

Learning Outcomes

  • A concrete toolbox with many actionable tools
  • Having a clear understanding of the complexity and difficulty of being a good leader
  • Having a framework that provides a big picture of the levers that influence the level of team members’ engagement
  • Improving the work-life balance and satisfaction of both managers and employees
  • Increasing productivity and profitability
  • Challenging their current practice and identify their own leadership style

Negotiation & Effective Communication (PDP)

Learning Outcomes

The ability to convince is essential for any managerial position or any entrepreneurial initiative. It requires negotiation as well as communication skills.

Part I:

  • Effectively analyze and prepare a negotiation using a structured approach
  • Improve your understanding and predictions of people’s behaviors in negotiations
  • Achieve superior results in a vast array of competitive environments
  • Design and execute deals that create maximum value on a sustainable basis, while capturing a fair share of the value that is created
  • Have increased confidence in their negotiation skills

Part II:

  • How to prepare a good speech or presentation
  • The characteristics of a memorable speech or presentation
  • Different techniques to deliver a speech effectively
  • Different exercises to warm up the voice and body to create an authentic, energetic presence
  • How to design clear, meaningful slides
  • How to handle questions from the audience effectively

Managing Stakeholders

Learning Outcomes

A project’s merits are never enough. To succeed, it is critical to obtain the support of key stakeholders, including investors and decision-makers, with their own characteristics and cultural background:

  • Decoding and managing stakeholders
  • Using institutional communication as a lever to influence stakeholders
  • Integrating diversity and cultural parameters while interacting with stakeholders

Part I:

At the end of the seminar, participants will be able to:

  • Take into account the human context in which their activity, project or team is inserted
  • Identify different types of stakeholders and know how to manage those that are important in a given situation
  • Analyze and qualify these key stakeholders and build specific action strategies to guarantee the performance of its action in its context
  • Share this understanding and strategic thinking within the team and integrate specific actions on stakeholders into the team's action plans
  • Integrate stakeholder management within its and regular practices of a manager/leader

Part II:

  • Analyze the communication environment
  • Define a persuasive communication strategy
  • Build an effective communication plan adapted to the needs of their target audience
  • Write simple and effective messages
  • Have practical tools and advice to use according to their needs
  • Get concrete tips related to social networks and PR management
  • Understand the requirements of communication professionals and optimize collaboration

Part III:

Participants will acquire a high level of self-awareness with regard to their own personality and culture. They will also be able to better communicate with individuals from different cultural backgrounds and lead diverse teams.

Investment Decision Making

Learning Outcomes

  • Understand the interaction between different stakeholders (management, shareholders, banks, clients, suppliers, employees, State) and their accounting and financial impacts on the performance, and more globally on the strategy of a firm. We develop a common financial culture around the measure and the analysis of the value creation
  • Analyze the balance sheet breakdown (capital employed, working capital, cash) and financial ratios (debt, liquidity, capital intensity, asset turnover, and long term performance ratios)
  • Better frame financial issues related to business, especially issues concerning the analysis of the triptych margin-profitability-risk ratios, the income statement, balance sheet breakdown and cash flow statement
  • Be more aware of the impacts of the decision (commercial, strategic, operational, and financial) on the financial performance and value creation of a firm

Influencing With Emotional Intelligence & Coaching (PDP)

Learning Outcomes

The Leading with emotional intelligence module is taught in an interactive fashion. Brief introductions for the different topics and competencies will be accompanied by the discussion of specific examples and followed by interactive activities in which participants will work in groups to put what they learnt into practice immediately.

Participants will experience the benefits of an accrued EI and how to face challenges, but in order to get the maximum out of this module, participants should come with open minded attitude and desire to engage in a dense learning experience.

Identifying, Analyzing And Exploiting Opportunities

Learning Outcomes

Benefits to be derived from using this set of best practices includes:

  • Giving decision-makers more control (but less work!)
  • Acquiring new competitive advantages (including non-tech initiatives)
  • Exploring new Business Models
  • Reducing the cost of project failure
  • Saving resources by eliminating weak projects at an earlier stage
  • Promoting a result oriented culture of innovation and agility
  • Increasing customer orientation
  • Breaking silos and encouraging cross division collaboration
  • Stimulating intrapreneurial behaviour and emerging innovation (bottom-up initiatives) by enticing employees to become proactive change agents
  • Decreasing the resistance to change
  • Using a clear and cost-effective process for evaluating projects and ideas at the pre-project stage
  • Using a structured and transparent methodology for evaluating the feasibility of innovations and initiatives for the whole organization (from cost or process improvement to new services innovation)

Introducing a step-by-step roadmap that helps employees identify and turn an opportunity into a feasible plan of action, or realize that it is not worth pursuing.

Doing Business In Emerging Markets

Learning Outcomes

  • Define and describe the main characteristics and drivers of emerging markets
  • Apply frameworks to apprehend emerging markets (institutional voids, CAGE, AAA, business model and value proposition canvas)
  • Discuss specific issues related to conducting business in emerging markets

Digitalization And Smart Data

Learning Outcomes

  • Critically evaluate the digital maturity of your organization
  • Identify risks and opportunities to develop novel, data-driven business models
  • Evaluate the feasibility and business value of corporate analytics projects
  • Build simple machine learning models yourself with state-of-the-art software
  • Develop a plan of action to transform organizations from digital and analytics perspective

Creative Problem Solving (PDP)

Learning Outcomes

Students will be able to apply select problem solving and ideation methods individually and in their teams. They will know how to create facilitating conditions for their team’s creativity, both in on-site and in virtual meetings. They will be able to conduct creativity warm-ups, idea generation sessions, and how to select the best ideas from such a session.

Corporate Social Responsibility And Organizational Ethics

Learning Outcomes

  • Identify key organizational stakeholders and their expectations
  • Analyze ethical challenges that can arise in corporations
  • Know important elements and issues in the management of ethics in corporations
  • Know the challenges and success factors for responsible management
  • Develop thoughtful proposals/solutions in the context of business and society

Change Management (PDP)

Learning Outcomes

By the end of this course, students are

  • familiar with the different types and sources of change;
  • understand the pitfalls of influencing others when creating commitment and motivation for change;
  • aware of distinct leadership styles for change;
  • and knowledgeable of difficulties and challenges when managing declining and distressed companies

Business Law & Taxation

Learning Outcomes

At the end of this Master class, the students should be able to recognize and deal with the major legal and tax issues inherent in business contracts and transactions and to work effectively with the specialists of the matters thanks to a better understanding of the legal and tax framework of business operations.

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